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Is PR for you?First of all it is important to establish what your expectations of public relations are.

Reading through the careers information on this website will give you an idea of what working in PR involves 30 Jun 2017 - Traditional PR skills like top notch writing and media relations will never fade, and perhaps they're more important than ever in today's fractured media market. But, additional A good PR person not only knows which platform to use for what, but how to use each platform to its fullest potential. Research .

Despite popular media representations of the industry, PR isn't all glamour and long, boozy lunches – it can involve a lot of hard work and long hours. That's not to say there aren't perks to the job of course! Essentially, public relations can offer an incredibly varied and challenging career, encompassing many different activities.

As with many jobs, the proof is in the pudding and you will only find out if you are suited to PR through experience in the field. Some questions to ask yourself when considering PR as a career…Do I have an interest in what's going on around me?PR practitioners need to be aware of current trends and issues.

Keeping up to date with the world around you is vital when advising clients or brainstorming campaign ideas. Do I have good communication skills?PR practitioners must be confident talking to a wide range of people – for example, your role may involve presenting to clients, dealing with journalists and meeting with groups of people important to your organisation or client.

You also need to have excellent writing skills as you could be producing press releases, annual reports, articles and newsletters Essentially, public relations can offer an incredibly varied and challenging career, encompassing many different activities. communicate effectively with individuals and groups in meetings and through presentations; write and edit press releases and reports; work effectively with journalists; identify major social issues .

There are certain essential qualities and skills that you will need to get ahead in PR. These include:Good verbal and written communication skillsAn ability to multi task and manage your time effectivelyA good level of organisation and planningAn interest in all forms of media FlexibilityDo I cope well under pressure?PR roles can be incredibly varied so you will need to be able to organise your workload in order to meet strict deadlines.

The ability to multi task is essential, and a flexible attitude important.

If you are looking for a 9-5 job, then PR is probably not for you – your position may involve early starts, late finishes or time at the weekend Here are how-to-do-it suggestions for common public relations tasks such as writing news releases, speaking scripts, and strategic communication plans. Performing public relations during a crisis (2 pages) offers suggestions that will help you get your organization through a critically difficult situation with as little damage .

According to a survey undertaken by Cranfield School of Management and the CIPR, the following skills and qualities are important if you are considering working in public relations:Ability to:research into public opinion, attitudes and expectations and advise on necessary action plan, organise and co-ordinate tasks monitor and follow up write and edit press releases and reports work effectively with journalists establish financial control.